![]() The exceptions were New Mexico, Arizona, and Nevada (deemed to have insufficient road traffic), and Massachusetts (eliminated due to that state's high land rentals and roadside foliage). Route 66.īurma-Shave sign series appeared from 1925 to 1963 in most of the contiguous United States. Set of signs promoting Burma-Shave, on U.S. In 1997, the American Safety Razor Company reintroduced the Burma-Shave brand with a nostalgic shaving soap and brush kit, though the original Burma-Shave was a brushless shaving cream, and Burma-Shave's own roadside signs frequently ridiculed "Grandpa's old-fashioned shaving brush." Roadside billboards The brand decreased in visibility and eventually became the property of the American Safety Razor Company. Sales declined in the 1950s, and in 1963 the company was sold to Philip Morris. ![]() At its peak, Burma-Shave was the second-highest selling brushless shaving cream in the United States. ![]() The result was the Burma-Shave advertising sign program, and sales took off. ![]() The company's original product was a liniment made of ingredients described as coming "from the Malay Peninsula and Burma." Demand was sparse, and the company sought to expand sales by introducing a product with wider appeal. ![]() Burma-Shave was introduced in 1925 by the Burma-Vita company, owned by Clinton Odell. ![]()
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